About us

Friesland has a strong bond with China

It has had a particularly close friendship with the provinces of Sichuan en Heilongjiang since 1998. China is an important trade partner for Friesland. While Friesland is especially famous for its agriculture, it also specialises in innovative technologies that China can benefit from.

Trade missions

To nourish this special relationship and explore further opportunities, the Province of Friesland regularly organises trade missions to and from China. These missions facilitate the exchange between Frisian and Chinese parties and generate valuable leads for doing business in the future.

Why this website

This website aims to help connect Frisian and Chinese organisations and create new partnerships. It provides information on some of Friesland’s key sectors: agrifood / dairy, circular economy, education, horses, tourism and water technology. It lists key contact details per sector and showcases some of Friesland’s finest companies.


Province of Friesland

Friesland is one of the provinces in the Northern Netherlands. The Province of Friesland is the governmental authority responsible for issues that directly concern the Frisian population.


Equimira is a Dutch consultancy company. It provides strategic and operational support to Western corporations and government agencies with relation to their business development with China, & vice versa.

World Trade Center Leeuwarden

WTC Leeuwarden is the Centre for Import & Export of the Northern Netherlands. The worldwide WTC network is represented with 320 offices in 89 countries, with a warm network of 750,000 members.

Globally Cool

Globallly Cool makes international business easy. It is specialised in export – support services:
1. Market Intelligence
2. Strategy Development
3. Branding & Promotion
4. Online Marketing
5. Matchmaking
6. Trade Fairs and Export Missions

First Class Business Travels

First Class Business Travels specialises in organising business group travel around the world. It creates tailor made travel arrangements based on clients’ specific wishes and needs.